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Currently, a small number of companies generate the majority of profitable traffic yet do not pay for network usage, creating unequal conditions for participants in the digital ecosystem. Therefore, the promotion of fair share is necessary, stated Daniel Hajj, CEO of América Móvil.

"The growth in data traffic increases costs for operators and poses challenges in securing resources to expand infrastructure and ensure quality services," Hajj affirmed during Mobile 360 Latam.

The fair share approach is crucial for increasing connectivity based on principles of efficiency and equity.

"Now and in the future, it is essential to ensure that the necessary resources for investment are available to realize the opportunities of the digital world, and a sustainable model is required," the CEO emphasized.

Hajj assured that the digital future is not a guaranteed destination; it must be built.

"The regulatory framework should promote investment and be forward-looking, encompassing all services across all networks, accessible spectrum, and legal certainty."

Therefore, it is necessary to continue adopting innovation, and social efforts should be directed towards developing the digital skills of the population.

The CEO of América Móvil mentioned that the company has invested in deploying fiber optics, satellites, data centers, and submarine cables, and with new use cases emerging, networks are being planned with a focus on cloud.

The progress in 5G is significant, "for example, in Mexico, we already have 125 cities and more than 10 million users benefiting from this cutting-edge network from Telcel."

Hajj reiterated the need to invest in infrastructure to guarantee traditional services, but it is also clear that significant changes are on the horizon for the industry.

The executive mentioned six relevant technological changes: the Internet of Things, Artificial Intelligence, Open Gateway, Cybersecurity and privacy, pertinent and universal digital inclusion, as well as fair share or equitable resources for connectivity.