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Small business owners are seeking to make their businesses more efficient through technology, and better connect with new and existing customers, according to Verizon Business’ fifth Annual State of Small Business Report.

To address this need, small businesses can now harness the power of Generative Artificial Intelligence (GenAI) to supercharge their operations through the newest product built directly for small businesses, Verizon Business Assistant.

The platform uses GenAI to power automated text messaging, helping small businesses manage customer interactions more efficiently and drive stronger engagement.

Verizon Business Assistant provides instant text responses to commonly asked questions, learns and improves over time, and enables businesses to offer faster and more efficient customer service.

“Small business owners are constantly juggling multiple responsibilities and want to use technology to improve operations and better connect with their customers,” said Iris Meijer, Chief Product & Marketing Officer, Verizon Business. “Yet access to that technology and AI tools that work for small businesses can be a challenge, which is where we want to help champion them. Verizon Business Assistant is one example of a solution we’re rolling out to support small business owners. It also addresses an increasing customer demand, particularly from younger generations, for easy digital tools to communicate with businesses on simple matters.

“This allows small business owners to focus on growing their business while ensuring their customers feel valued and connected to the business.”

Ultimately, Verizon Business Assistant is a valuable solution for small business owners looking to save time, serve more customers, improve customer engagement, and gain insights. Key features include:

  • Automated Responses: Provides instant replies to common customer inquiries, freeing up valuable time for business owners and employees.
  • Live Team Member Handoff: Transitions complex inquiries to a live team member for a personalized experience.
  • Continuous Learning: Expands its knowledge base over time, improving accuracy with more interactions.
  • Text Messaging (SMS/MMS): Uses a familiar and convenient channel for easy communication between businesses and customers.
  • Insights Dashboard: Gives business owners valuable data on customer trends and engagement patterns.
  • Easy to set up: Integrates easily with existing Verizon mobile devices and requires no new hardware or software.
  • Customizable: Gives business owners the power to choose how it is trained and what answers are desired for any potential question.

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