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Just in time for the 2024-25 regular season, Verizon, State Farm Arena, and the Atlanta Hawks have announced a significant collaboration that marks a renewed strategic initiative by Verizon to bring its cutting-edge products and services directly to Hawks fans while deepening its commitment to the vibrant Atlanta community.

As the official 5G wireless partner and a technology partner of the Atlanta Hawks and State Farm Arena, Verizon will leverage its advanced network capabilities to enhance connectivity during games and events. Looking ahead to the next season, Verizon Business and the Atlanta Hawks are working together to make technology upgrades throughout the arena designed to simplify and improve everything from event entry to concession experiences.

“We are thrilled to renew our partnership with Verizon,” said Hawks and State Farm Arena Senior Vice President of Global Partnerships Michael Drake. “We hope that fans will benefit greatly from the accessibility that Verizon’s latest innovations provide to everyone whenever they visit our award-winning venue.”

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At the State Farm Arena, Verizon engineers have already added a combination of 4G LTE and 5G Ultra Wideband coverage throughout the arena with a particular focus on providing 5G service using its premium mmWave spectrum to the entire bowl and select VIP lounges & suites. This additional capacity will enable fans to connect to the events in the arena in unprecedented ways.

“It’s an honor to partner with the State Farm Arena and the Atlanta Hawks to bring Verizon’s industry-leading products and services directly to the passionate fans of this great city,” said Verizon Atlantic South Market President, Leigh Anne Lanier.

As a result of this partnership, through Verizon customer rewards like Verizon Access, Verizon customers will have exclusive access to the State Farm Arena’s events in sports and entertainment, as well as the hottest touring artists coming through Atlanta.

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