Modern vehicles are often dubbed "computers on wheels," enticing consumers with comfort and convenience facilitated by a range of sensors, applications, infotainment systems and other technology features. However, the extensive data collection capabilities of these features and services have triggered privacy concerns.
A recent report from Mozilla has assigned poor privacy ratings to the entire automotive industry. The report underscores that the data policies of most car companies grant them the right to share consumer data with third parties.
This not only raises privacy alarms but also poses a security risk, as consumer data becomes stored in multiple locations, susceptible to leaks or theft beyond the consumer's control.
Drivers’ Data on Car Privacy Issues and Tech Usage
Kaspersky conducted a recent survey to 2,000 US drivers, gauging their awareness and concerns regarding data privacy issues. The findings reveal that drivers may be willing to tolerate some level of data collection but have reservations about how companies handle and secure their personal information.
Notably, more than 70% of drivers expressed a willingness to purchase either an older car or one with fewer technological features to safeguard their privacy and security. A similar percentage expressed discomfort with the prospect of automakers sharing their data with third parties. Additionally, a resounding 87% of respondents believe that auto manufacturers should be obligated to delete their data upon request.
The survey also delved into drivers' tech usage in their cars, with 48% utilizing either Android Auto or Apple CarPlay and 33% not having it. 19% claim to have it but opt not to use it, which is an advisable strategy to avoid data collection.
Conversely, only 20% of drivers reported not using Bluetooth in their cars, and among Bluetooth users, 42% chose not to share their phone's address book with their vehicle, following privacy recommendations.
When questioned about their perceptions of why automakers collect data, nearly half (49.5%) believed it was for selling to advertisers or third parties, 40% thought it was for sharing with insurance companies, 30% believed it was for safety purposes, and 27% thought it was to enhance customer service.
Interestingly, while drivers expressed concerns about the handling of their data, only 42% indicated worries about their cars collecting personal data initially. The highest level of concern was observed among 18-24 year-olds (52%), compared to 33% among those aged 55 and over. Younger drivers (81%) were also more inclined to consider purchasing an older car or one with less technology to protect their privacy.