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Telstra has appointed Adam Day to lead its Enterprise and Technology sales group for the Americas region. In this new role, Day will be responsible for both direct sales and indirect channels across the United States and Canada.

Day, a 14-year Telstra veteran, has a career that also includes stints in Australia and the United Kingdom. Most recently Day led Telstra Americas’ focus on the technology and media segment, where he successfully led a team that enabled some of the world’s largest cloud, collaboration, gaming, content and broadcast companies to build network infrastructure and reach markets across Asia Pacific. Day continues to support this thriving segment as part of his new role.

“We are very excited about Adam’s plans to grow our Enterprise and Technology customer segment across North America,” says Nicholas Collins, President, Telstra Americas. “Adam is a seasoned sales leader with experience in working with customers spanning a broad range of industries and across global markets.”

Day has extensive experience in the global technology and telecommunications industry. Previously Day was the Head of Wholesale and Federal Sales and prior to that, the Head of Enterprise Sales Strategy, Americas. Day also helped to establish Telstra’s U.S. Federal Government business in Washington D.C.

“I’m excited to step into this expanded role to help businesses leverage Telstra Americas’ deep technology experience,” said Day. “We’ve seen incredible growth in our technology and financial services markets, and have ambitious growth plans in broadcast, enterprise services as well as our newest market in Canada. I look forward to working with our sales teams and partners to support a wide range of enterprise companies looking to grow their network infrastructure and workplace technology solutions.”

He holds a Bachelor’s of Business and Human Resources from the University of Wollongong, Australia, and is based in San Francisco.