AT&T and WarnerMedia are committing $7 million in contributions to help the fight for social justice towards the Asian American and Pacific Islander (AAPI) community.
This includes a multi-platform campaign to raise awareness around the escalating violence towards the AAPI community and to give the public an opportunity to show their support and stand in solidarity. This campaign continues the company's ongoing commitment in response to racial and social injustice.
"Hate and discrimination have no place in our society. I am saddened by the recent incidents and my heart goes out to the AAPI community," said Corey Anthony, Senior Vice President – Chief Diversity and Development Officer. "AT&T has a responsibility to address equality issues that impact our employees and the communities we serve. We will continue to work on meeting the needs of those affected."
The campaign, which includes four public service announcements (PSAs), focuses on the ongoing commitment to empowering the AAPI community and aims to educate, inform and inspire others to take action.
At the end of each PSA, viewers will be given the opportunity to make a $10 donation by texting "AAPI" to 20222 to support Asian American Chamber of Commerce and assist Asian American businesses suffering from the COVID-19 pandemic. Moreover, they can text "AAJC" to 20222 to support Asian Americans Advancing Justice | AAJC, an organization advocating for the civil and human rights of Asian Americans.
"As a company, WarnerMedia unequivocally stands with the AAPI community and all marginalized communities. We acknowledge that racism and sexism often provide the foundation for hatred, inequality, and violence — and these are systemic issues we must all fight," said Christy Haubegger, WarnerMedia's EVP Communications and Chief Inclusion Officer. "We are creators and thinkers, and we understand our responsibility to help foster greater understanding and awareness, in both the content we create, and through our words and actions."
The PSAs will be shared throughout the day and, for several months thereafter, via the company's cable, digital, streaming, and social platforms such as Turner (TBS, TNT, truTV), HBO, CNN, Xandr, Rooster Teeth, Crunchyroll, and AT&T TV/DirecTV, as well as WarnerMedia's Instagram, Twitter, Facebook, LinkedIn, and YouTube channels.
Aside from these, employee contributions to organizations supporting the AAPI community nationwide, and in some cases other valid charities, will also have their donation matched by WarnerMedia and AT&T for up to $1,000 per eligible employee.
Internationally, AT&T and WarnerMedia are donating to Southeast and East Asian Centre (SEEAC) in the U.K., European Network Against Racism, and Australians Against Racism.